POWERFUL PQQ’s
The purpose of the course is to increase your win rate by learning how to:
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Deconstruct a PQQ
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Understand what the evaluators are looking for
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Write clear answer plans
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Edit responses
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Use persuasive language
DEVELOPING A WINNING STRATEGY
The purpose of this course is to increase your win rate by learning how to:
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Select the right bids
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Have a clear strategy as to how you will win by:
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Understanding the brief
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Utilising client relationships
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Understanding the competition
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Understanding your strengths and weaknesses
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Developing key messages
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Produce a framework for senior management briefings on
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Why you are bidding
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Your strategy for winning
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Bid costs v. profits
PERSUASIVE BID WRITING
The purpose of the course is to increase your win rate by learning how to:
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Simplify the writing process
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Create and structure answer plans
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Produce clear, concise and persuasive responses
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Use persuasive language
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Write copy from scratch with confidence
THE POWER OF PERSUASION
The purpose of the course is to increase your win rate by learning how to:
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Understand the psychology of your buyers
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Know what they will look at first and use this to your advantage
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Become an evaluators dream
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Edit responses
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Get top marks quickly
EFFECTIVE EXECUTIVE SUMMARIES
The purpose of the course is to increase your win rate by learning how to:
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Produce clear and compelling Executive Summaries
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Plan and structure your writing
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Use persuasive language
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Write copy from scratch with confidence
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Produce Executive Summaries which directly appeals to the psychology of the reader
PRESENTING TO WIN
The purpose of the course is to increase your win rate by learning how to:
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Create purpose and structure for your presentation
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Develop rapport in your presentation as a bid team
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Use persuasive language
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Draft scripts
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Present with confidence